DarkHorse Intensive
Bring one consequential situation into the room. Leave knowing what is actually happening, what decisions need to be made, and what happens next.
A private strategic intensive for founders, CEOs, and operators facing one consequential decision, situation, or inflection point.
The kind of situation
Most operators arrive already knowing part of the answer. The Intensive is where you stop negotiating with it.
- Whether to fire a key executive.
- Whether to repair or end a partnership.
- A leadership problem that has stopped responding to effort.
- A plateau that needs a focused diagnosis rather than another push.
- A post-exit next chapter.
- A consequential strategic decision you keep circling.
- A significant transition or inflection point.
What it includes
DarkHorse Intensive
- Before
Focused pre-work and an evidence request, so the session begins with reality rather than a retelling. Dustin prepares.
- The session
A concentrated private working session, virtual or in person.
- After
A written 90-Day Decision & Action Map, and a 30-day follow-up.
- Travel
Where applicable, travel expenses are separate and agreed in advance.
- Investment
- $5,000
- Format
- Virtual or in person
What it is not
Compressed coaching. A motivational reset. Generic brainstorming.
Therapy. A marketing audit. A fitness intervention. Implementation. Validation. A shortcut around sustained change.
If what you are describing is a recurring pattern across your life and business rather than one situation, 1:1 is the right room. If it requires extensive organizational investigation, that is a Diagnostic.
The application routes you honestly; if the Intensive is not the right fit, we will say so.
Who leads the work
Built by an operator, not around a coaching certification.
Dustin Lunde has built and led businesses in the real world. He has carried payroll, customers, contractors, margins, and outcomes. He launched offices from nothing, chose people on potential and paid for overriding evidence, and lived the indispensable-operator identity long enough to see what it costs. He is still an operator.
Begin
Describe the situation, what you have already tried, and what decision you suspect you already need to make.
Dustin reads every application personally.
Apply for an IntensiveNot ready to work together?
Stay close to the thinking.
The DarkHorse Journal. Observations on leadership, responsibility, identity, stewardship, and what it actually takes to operate under meaningful consequence.